International Marketing

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International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience.

International Marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Format:Paperback

Language:English

ISBN:0195991184

ISBN13:9780195991185

Release Date:December 2011

Publisher:Oxford University Press, USA

Length:576 Pages

Weight:2.35 lbs.

Dimensions:1.4" x 6.5" x 9.4"

Related Subjects

Business Business & Investing Economics

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International Marketing

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