International Retailing Second Edition
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Book Overview
The fashion industry is global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more U.S. retailers expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, lays the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding future trends.
Format:Hardcover
Language:English
ISBN:1563674904
ISBN13:9781563674907
Release Date:February 2007
Publisher:Fairchild Books & Visuals
Length:619 Pages
Weight:2.75 lbs.
Dimensions:1.7" x 7.6" x 9.5"
Customer Reviews
1 rating
Excellent coverage of a broad subject
Published by Thriftbooks.com User , 26 years ago
As international retailing grows, American business managers must understand more and more cultures in depth. This book pulls together information and theories from psychology, sociology, marketing, finance, and cultural anthropology in an attempt to inform the reader about major differences between buying cultures. The author introduces general information and then reviews specific areas of the world. Cases about actual companies are included which can be used to illustrate the chapter points. A good start on an evolving subject.
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