International Technical Communication: How to Export Information about High Technology
A superlative guide detailing every phase of creating more effective international technical communication whether it is verbal, graphic, printed or electronic. Emphasizes how to develop the skills (communicating technical data to an international audience), the process (a document cycle for international product distribution) and the product. Strategies, techniques and practical tips demonstrate how to communicate internationally quickly, cheaply and well. Includes anecdotes, examples, graphics, worksheets, a reference of universal international information and a list of dozens of international resources that can provide data on target countries and users.
Format:Paperback
Language:English
ISBN:0471037435
ISBN13:9780471037439
Release Date:May 1995
Publisher:Wiley
Length:400 Pages
Weight:1.58 lbs.
Dimensions:0.9" x 7.5" x 9.2"
Customer Reviews
2 ratings
A textbook for the localization professional
Published by Thriftbooks.com User , 23 years ago
More than a writer's guide, though it provides that service admirably. Hoft covers the entire localization process, with model projects that include essential milestones (reviewer signoff on terminology) and costing guidelines. She provides a solid discussion of the potential cultural hazards of hasty localization, far beyond the facile "Don't use white in China, 'cuz they associate it with death!!!" layer. And Appendix C, the Resources list, is worth the price of the book.If I were going to assign a single book to every project manager, marketing manager, and documentation developer involved in global marketing, this would be it.
The bible for international technical communications.
Published by Thriftbooks.com User , 26 years ago
Our consulting staff has recommended this valuable publication to many of our clients over the years. It provides a step-by-step process for creating effective international technical documents in electronic, printed, graphic and verbal formats. It is easy to understand and use. Communicating technical information worldwide is critically important to the success or failure of any international marketing program. Securing this book is wise business investment. John R. Jagoe, Director, Export Institute
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