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Paperback Internet Marketing Book
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ISBN: 0357033884

ISBN13: 9780357033883

Internet Marketing

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INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

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Format: Paperback

Condition: New

$135.71
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Business Business & Investing Economics

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