Electronic communication now keeps us connected, wired, and cabled to the entire world. Why, then, do we often feel displaced and increasingly isolated in the global village? Interpersonal Divide: The Search for Community in a Technological Age seeks to answer the question: have media and technology created a social gap, eroding our sense of community? Author Michael Bugeja tackles this question by taking a broad and interdisciplinary approach, incorporating a number of different viewpoints, including global, ethical, philosophical, corporate, pop cultural, and sociological perspectives. Bugeja analyzes the "interpersonal divide"--the void that develops between people when we spend too much time in virtual rather than in real communities--and makes a case for face-to-face communication in a technological world. He traces media history to show how other generations have coped with similar problems during periods of great technological change, recommending ways to "repatriate to the village." Interpersonal Divide, a ground-breaking book, documents how long-standing media theories--including ones by Marshall McLuhan--may no longer hold in the wake of new media and intrusive technology. Bugeja investigates the impact and motives of media ecosystems that have polluted the Internet and other digital devices with marketing ploys, delivering to consumers a global mall rather than a global village. Interpersonal Divide informs readers how to use media and technology wisely so that they enhance rather than replace community.
Review of Interpersonal Divide: The Search for Community in a Technological Age
Published by Thriftbooks.com User , 17 years ago
Michael Bugeja's presentation of the issues that surround the use of technology in todays world are clear and concise. His point of the need of face-to-face contact between individuals is vital in developing civic engagement within a civil society. However, what Mr Bugeja fails to realize is the recursive self-reflective thinking process of individuals who are engaged in civil discourse with the aide of technolgy. Even though it is true to recognize that marketing technics do diminish the thought process of passive participants with technology, yet, when individuals do become aware of the marketing methods of 'group think', an active interaction with technology can enhance the thought and decision making process of those individuals who use technology as a tool for solving social and human capital problems.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.