Public Relations: Strategies and Tactics, Books a la Carte Plus Mycommunicationlab with Etext -- Access Card Package
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Book Overview
Books ? la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyCommunicationLab with E-Book Student Access Code Card and Public Relations: Strategies and Tactics, Books a la Carte Edition Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Format:Hardcover
Language:English
ISBN:0205056784
ISBN13:9780205056781
Release Date:February 2011
Publisher:Pearson
Length:396 Pages
Weight:1.75 lbs.
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