Introduction to International Marketing

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This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0749422467

ISBN13:9780749422462

Release Date:October 1998

Publisher:Kogan Page

Length:160 Pages

Weight:0.77 lbs.

Dimensions:0.5" x 6.0" x 9.2"

Related Subjects

Business Business & Investing Economics

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Introduction to International Marketing

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