Introduction to Social Media Marketing: A Guide for Absolute Beginners
No Customer Reviews
Select Format
Select Condition 
Book Overview
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
See the benefits of social media tools and which one you should use for specific purposes
Calculatethe real ROI expected from using specific tools
Utilize social media monitoring and analyticsWho This Book Is For
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You'll Learn
Understand basic functions for most social media tools, including how to get up and runningSee the benefits of social media tools and which one you should use for specific purposes
Calculatethe real ROI expected from using specific tools
Utilize social media monitoring and analyticsWho This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Format:Paperback
Language:English
ISBN:1484228537
ISBN13:9781484228531
Release Date:June 2017
Publisher:Apress
Length:152 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 6.1" x 9.2"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
