PRAISE FOR INVESTMENT MEGATRENDS "Bob speaks to our greater needs, not just our greater financial interests. It's what sets him apart. He's about a lot more than money, because with that fine mind beats an even finer heart." Neil Cavuto, Anchor, Fox News Channel "No one on Wall Street has done a better job of spotting investment trends than Dr. Bob?No one!" Lawrence Kudlow, Host of CNBC's Kudlow && Company "In a nononsense easytounderstand style, Investment Megatrends steps back from the daytoday mania of the markets, and explains how major shifts in our culture offer huge moneymaking opportunities. Dr. Bob is tops at showing the big picture to the small investor!" Brenda Buttner, Host, Bulls && Bears, Fox News Channel The author's proceeds from this book are being donated to R.I.S.E., an international forum that promotes understanding of the global investment industry. For more information on R.I.S.E., see inside.
Bob Froehlich is a frequent guest on television shows and, indeed, the level of investment analysis he presents in this book is perfect for that medium. He offers basic information about demographic science; he accompanies this discussion with references to history and economics that even the most committed couch potato will find comfortably familiar and he seasons his fact salad with catchy soundbites and slogans. Then he offers specific stock-purchase recommendations. Froehlich's train of thought is not always clear, and his recommendations sometimes seem off base or even a bit risky, but we appreciate the accessibility of his analysis and his application of demographic theory. Examples and an appendix listing Web sites increase the book's usefulness. If you're new to investing, start your library with this introduction - but make sure to supplement it with other books for more advanced investors.
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