Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s

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Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.

Format:Paperback

Language:English

ISBN:0833033417

ISBN13:9780833033413

Release Date:January 2004

Publisher:RAND Corporation

Length:96 Pages

Weight:0.37 lbs.

Dimensions:0.3" x 6.1" x 8.9"

Related Subjects

Business Business & Investing Engineering Political Science Politics & Social Sciences Technology

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Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s

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