Keep Your Donors

by Simone Joyaux, Tom Ahern, Simone P. Joyaux

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Book Overview

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors--and keeping them--for many years to come.

Format:Hardcover

Language:English

ISBN:0470080396

ISBN13:9780470080399

Release Date:November 2007

Publisher:Wiley

Length:480 Pages

Weight:2.26 lbs.

Dimensions:1.5" x 7.3" x 10.2"

Related Subjects

Business Business & Finance Business & Investing Economics Industries & Professions Management & Leadership Motivational Nonprofit Organizations & Charities Textbooks

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