Killer Customers: Tell the Good from the Bad--And Dominate Your Competitors
One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don?t realize that some of their customers are deeply unprofitable, and that simply doing... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1591840422
ISBN13:9781591840428
Release Date:October 2004
Publisher:Portfolio
Length:272 Pages
Weight:0.60 lbs.
Dimensions:0.6" x 5.6" x 8.5"
Customer Reviews
1 rating
A must read
Published by Thriftbooks.com User , 16 years ago
For anyone who is a serious student of what genuine customer experience is all about this is a must read. The author focuses on the economics and analytics of transforming a company to a true customer centric model...not in theory or training but from the ground up, in all functional areas--nothing less than the center piece for company management and performance measurement.
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