Kinderculture: The Corporate Construction of Childhood
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Book Overview
America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television,... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0813391547
ISBN13:9780813391540
Release Date:August 2004
Publisher:Routledge
Length:336 Pages
Weight:1.04 lbs.
Dimensions:0.9" x 5.9" x 9.0"
Customer Reviews
2 ratings
First-Rate Work !
Published by Thriftbooks.com User , 25 years ago
I feel sad because "Kinderculture" is the type of book that should be a bestseller or it should be a reference guide for experts who write books that aim for the layperson.
No future for corporation kids
Published by Thriftbooks.com User , 25 years ago
This is a collection of essays on the theme that childhood is a creation of society and today it is the corporations who are constructing childhood.Topics examined include Disney movies,"educational" television,Beavis and Butthead,video games,television wrestling, Barbie, and Macdonald's.Children are shamelessly being exploited for profit with no consideration for their welfare.Graphic violence and sexism is promoted in many video games.The writers want to expose the hypocrisy and exploitation of the corporations who have taken over the minds of children.Macdonald's promotes a family friendly image, yet employees have to put the company well ahead of family interests.Never have a generation of children been subject to such intense exploitation, as this book shows.The writers hope that more parents and teachers question what is being done to the kids.
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