This book will help you get inside the mind of your customer or investor and help you figure out what they really want from your product. Once you know the 'why' your client wants your product, the control of the conversation all comes to you, and that's what this book teaches How to gain control of the sale, and keep the confidence to close the deal Inside this book are the tried and proven methods of successfully orchestrating a conversation so you can improve your chances of closing that deal
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