Knowledge@wharton on Building Corporate Value
Offers a new way of looking at the perplexing circumstances surrounding business today. Knowledge@Wharton on Building Corporate Value examines the financial and strategic approaches for bringing companies back from the bleeding edge. Through a combination of research, Wharton Executive Education programs and events, and company cases and interviews with industry leaders, this book delivers epiphanies for managers who have lost their way in the e-craze. The authors provide a framework for applying more robust and rigorous approaches to financing, outsourcing, R&D, company infrastructure, and customer relationship management.
Format:Hardcover
Language:English
ISBN:0471008303
ISBN13:9780471008309
Release Date:November 2002
Publisher:John Wiley & Sons
Length:288 Pages
Weight:0.99 lbs.
Dimensions:0.8" x 6.3" x 9.2"
Customer Reviews
1 rating
Excellent reading!
Published by Thriftbooks.com User , 22 years ago
This is one of the best book on information-based strategies. Book does an excellent job in brining new and old economy together.
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