Kundenzufriedenheit in Industriellen Geschäftsbeziehungen: Kritische Ereignisse, Nichtlineare Zufriedenheitsbildung Und Zufriedenheitsdynamik [German]

by Matthias Bauer

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Am Beispiel gewerblicher Transportdienstleistungen analysiert Matthias Bauer die empirische Relevanz verschiedener Faktoren der Kundenzufriedenheit und zeigt, dass insbesondere kritische Ereignisse die Zufriedenheitsbildung in Gesch ftsbeziehungen direkt beeinflussen.

Format:Paperback

Language:German

ISBN:3824471280

ISBN13:9783824471287

Release Date:March 2000

Publisher:Deutscher Universitatsverlag

Length:218 Pages

Weight:0.65 lbs.

Dimensions:0.5" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Drama Economics

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Kundenzufriedenheit in Industriellen Geschäftsbeziehungen: Kritische Ereignisse, Nichtlineare Zufriedenheitsbildung Und Zufriedenheitsdynamik [German]

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