La publicité est dans le film: Placement de produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéos... [French]

by Jean-Marc Lehu

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INVASION DE LA PUBLICIT DANS L'UNIVERS CULTUREL OU SYNERGIES R ELLES ?

Format:Paperback

Language:French

ISBN:2708136437

ISBN13:9782708136434

Release Date:January 2006

Publisher:Eyrolles Group

Length:320 Pages

Weight:0.99 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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La publicité est dans le film: Placement de produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéos... [French]

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