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Paperback Language in International Business: The Multilingual Reality of Global Business Expansion Book
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ISBN: 1784710156

ISBN13: 9781784710156

Language in International Business: The Multilingual Reality of Global Business Expansion

By , et al.
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Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analysis of language related to all aspects of global business - international management, networks, HRM, international marketing, strategy and foreign operations modes.

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Format: Paperback

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Business Business & Investing Economics

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