Leading Product Innovation: Accelerating Growth in a Product-Based Business
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"Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications."-James Bixby, CEO, Sequal, Inc."I found Leading Product Innovation to be a captivating piece of work. The author's development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year-over-year revenue growth is stunning. This book is a must read for the bench scientist to the CEO."-Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporation
Format:Hardcover
Language:English
ISBN:0471345172
ISBN13:9780471345176
Release Date:October 1999
Publisher:John Wiley & Sons
Length:448 Pages
Weight:2.20 lbs.
Dimensions:1.4" x 6.4" x 9.2"
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