A broad survey of theories across the field, the text provides undergraduates with an understanding of the many facets of the communication field and graduate students with a foundation for advanced... This description may be from another edition of this product.
This book is intended to be read by skilled teachers and enthusiasts of the communication theory field. This book is not intended for everyone, you must be familiar with well known theories to understand the fundamental structure of this particular author and his book. It's a great tool to understand mass communications today.
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