Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World
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Book Overview
This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.
Let Every Child Be Wanted, with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.Format:Hardcover
Language:English
ISBN:0865692823
ISBN13:9780865692824
Release Date:November 1999
Publisher:Praeger
Length:264 Pages
Weight:1.30 lbs.
Dimensions:1.0" x 6.5" x 9.6"
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