Leveraging Celebrity Power for Branding
No Customer Reviews
The book talks of how marketers in India have leveraged the charisma and selling power of celebrities to promote brands across product categories. In India, celebrities are often revered as demi- Gods by the populace and when they endorse a brand, there is a huge community that is built around that brand. The book also contains two dissertation works on the above said area that have been done by students of the author under his guidance.
Format:Paperback
Language:English
ISBN:1500120820
ISBN13:9781500120825
Release Date:June 2014
Publisher:Createspace Independent Publishing Platform
Length:60 Pages
Weight:0.31 lbs.
Dimensions:0.1" x 8.0" x 10.0"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
