Book Overview
When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.
Format:Paperback
Language:English
ISBN:0738555533
ISBN13:9780738555539
Release Date:October 2007
Publisher:Arcadia Publishing (SC)
Length:128 Pages
Weight:0.74 lbs.
Dimensions:0.4" x 6.5" x 9.1"
Customer Reviews
1 rating
An excellent visual survey of the Levin Strauss rise to power and prestige
Published by Thriftbooks.com User , 17 years ago
Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853 and rose in fame to become one of the world's largest clothing company - and LEVI STRAUSS & CO. documents his rise using vintage photos, ads, and artifacts from the Levi archives. Author Lynn Downey is the company's historian, and provides here an excellent visual survey of the Levin Strauss rise to power and prestige: perfect for any California or business library. Diane C. Donovan California Bookwatch
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