Life Is a Contact Sport: Ten Great Career Strategies That Work
Described by industry leaders as "the Houdini of deals" (Brandon Tartikoff), "a phenomenon" (Jane Pauley), "a creative force" (Garry Trudeau), and "honest, trustworthy, and sincere" (Tommy Lasorda), Ken Kragen is arguably the most successful behind-the-scenes operator in show business. A personal manager, television producer, talent adviser, deal maker, and world-class fund-raiser, he has literally transformed the lives he has touched, and has changed the world he lives in.
Format:Hardcover
Language:English
ISBN:0688132820
ISBN13:9780688132828
Release Date:May 1994
Publisher:William Morrow & Company
Length:202 Pages
Weight:1.08 lbs.
Dimensions:0.8" x 6.5" x 9.6"
Customer Reviews
2 ratings
how to promote yourself or your business
Published by Thriftbooks.com User , 16 years ago
The best thing about Kragen's book is that he gives lots of real life examples of how he promoted people like Kenny Rogers and Trisha Yearwood, and how he created the campaigns for We are the World and Hands Across America. His enthusiasm for his subject makes it an enjoyable read. The format (presenting 10 basic career strategies) makes it easy to read. The only thing that's a very slight negative about this book is that although he keeps saying that anyone can adapt his principles to their own life, the reader can't help thinking: well, if they have lots of money they can. All of his campaign examples involve very wealthy people with lots of cash to throw into promotion. Still, I would recommend this book for the marketing strategies he itemizes, and for his enthusiasm for and experience in his area of expertise.
From the producer of We Are The World
Published by Thriftbooks.com User , 25 years ago
and Hands Across America comes a remarkable book. Life is indeed a contact sport, and Kragen shows anyone willing to follow the program how to make contact. Inspired by some housepainters in Des Moines who took him at his word when he said the same techniques that worked for Kenny Rogers would work for them, the secrets for surmounting seemingly impossible obstacles to success are laid out here in plain sight, plain language, ready for anyone who is ready to learn to succeed without massive change. I was fortunate enough to be invited to audit a class at UCLA where Kragen occasionally teaches this material, and to say it changed my life is an understatement.
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