Life's A Pitch...Then You Buy
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Book Overview
Learn How To Get Everything You Want And More In The Ultimate Book On The Not-So-Gentle Art Of Persuasion From Don Peppers, Pitchman Extraordinaire And Author Of The One-To-One Future (46,000 Sold).... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0385474032
ISBN13:9780385474030
Release Date:August 1995
Publisher:Crown Business
Length:261 Pages
Weight:0.78 lbs.
Dimensions:7.5" x 0.8" x 5.0"
Customer Reviews
5 ratings
I still refer to this book almost 10 years after reading it
Published by Thriftbooks.com User , 18 years ago
I think I've mentioned the pizza example about a hundred times since I read this book almost 10 years ago. Peppers is great at giving you real-world examples about how to better serve your target customer -- and thereby increase your sales. A classic.
A New Biz Master
Published by Thriftbooks.com User , 23 years ago
This 256-page book by marketing guru Don Peppers is a jewel -- as the president of a public relations agency myself, I've read it three times word-for-word, drawing new inspiration (and hope) with each reading. His four chapters on Prospecting for New Business, particularly chapter 23 on "Prospect Management," would be invaluable for any salesperson -- and judging from the ham-handed salespeople who call on me, woefully few have read the subtle lessons of "Life's A Pitch"! Peppers' story of relentlessly pursuing the Reebok account for his ad agency, Levine Huntley, is a hoot. Next to Neil Flett's "Pitch Doctor," this is easily the best book on agency new business available. Bravo!
Live the life pitch with Mr. Don
Published by Thriftbooks.com User , 24 years ago
with Don you will live the real life of sales and marketing, Mr. Don will show you the pitch life in sales & marketing , he will teach you what every business man is fear of and how to get out this pitch in your life. engoy reading ., and every time say life"s pitch then i will buy
A must read for everyone in the Advertising business!
Published by Thriftbooks.com User , 26 years ago
Don Peppers has provided an extremely useful tool for those in the Advertising business (and any kind of business). Life's a Pitch... is very informative and entertaining, as if Don himself was engaged in a personal conversation with the reader. I liked his style, as much as his content. This book is a must for anyone who works in business, especially in sales. I especially liked his chapter on presentations. Wether you are a student, a beginner or a pro, you should read Life's a Pitch... for useful and insightful information.
Resourceful, Educational, I loved it. A must read!
Published by Thriftbooks.com User , 27 years ago
In Life's a Pitch, then you buy, Don educates you on his experiences. The more you read, the more you learn on dealing with similar situations in your own field. It is a quick read and a must read
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