Lifestyle & Event Marketing

by Alfred L. Schreiber and Barry Lenson

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Hands Across America, sponsoring little league uniforms, Virginia Slims Tennis Tournament, Ben & Jerry's campaign to save the rain forest. This is lifestyle and event marketing. As the cost of... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0070561532

ISBN13:9780070561533

Release Date:January 1994

Publisher:McGraw-Hill Companies

Length:263 Pages

Weight:1.36 lbs.

Dimensions:1.1" x 6.3" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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Lifestyle & Event Marketing

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