Features 2,000 logos and provides fresh inspiration to anyone looking to direct the design of their own identity. A searchable database of more than 36,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner. If you don't have a subscription but would still like to see the best logos on the site created by top designers who often maintain low profiles, then the new paperback edition of LogoLounge 2 is for you. Recent noteworthy projects that are claiming the public spotlight are profiled in this book. It covers identities created for various industries such as airlines, networks, dot-coms, banks, and fashion, as well as lesser-known boutique projects in which the designer's name is larger than the client's. The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured, including some that have never before been seen. The second half of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.)
Great for idea gathering and inspiration. It keeps you up to date with the newest logo designs.
The Culture A.D. review
Published by Thriftbooks.com User , 19 years ago
The straight to the point advertising and design agency review. For our agency Logo Lounge 2 is a excellent visual reference. It allows us to quickly "thin slice" the visual trends as well as give us in depth case studies. It's a hot source for inspiration that puts your head in the right space for designing logos that speak intelligently and conceptually to help with branding opportunities for clients and their consumers.
Fantastic....
Published by Thriftbooks.com User , 19 years ago
If you are a designer like myself, you will know just how hard it is to put a strong effective logo together that will stand the test of time well at least 10 years! Logo Lounge is a fantastic book to give creative sparks and ideas for your logos with half the book a selection of the best logos around at the time. The book is easy to read and follow and a must buy for any designer!
The ultimate logo reference.
Published by Thriftbooks.com User , 19 years ago
As a designer, I'm always looking for reference when designing anything, especially logos and logotypes. This book and these series of books are the ultimate resource for me. I've never seen a book with more logos between it's covers than this. Very nice!
Impressive!
Published by Thriftbooks.com User , 19 years ago
The book is structured well and filled with examples that get your own brainstorming activities off to a great start. I also really love the feature pages that delve into the development of specific logos. A classy, informative and useful book!
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