Entrepreneurship: The Art, Science, and Process for Success
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Book Overview
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
Format:Paperback
Language:English
ISBN:0078023181
ISBN13:9780078023187
Release Date:February 2015
Publisher:McGraw-Hill Education
Length:352 Pages
Weight:1.65 lbs.
Dimensions:1.3" x 8.5" x 11.0"
Grade Range:Postsecondary
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