Loose Leaf for M: Advertising
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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today's business students.
Format:Loose Leaf
Language:English
ISBN:1264058551
ISBN13:9781264058556
Release Date:February 2021
Publisher:McGraw-Hill Companies
Length:480 Pages
Weight:2.00 lbs.
Dimensions:0.7" x 9.0" x 10.7"
Grade Range:Postsecondary
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