Loose Leaf for Predictive Analytics for Business Strategy
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Book Overview
Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy , 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.
Format:Loose Leaf
Language:English
ISBN:1260173615
ISBN13:9781260173611
Release Date:February 2018
Publisher:McGraw-Hill Companies
Length:368 Pages
Weight:1.10 lbs.
Dimensions:0.5" x 8.0" x 8.7"
Grade Range:Postsecondary
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