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Hardcover Luxury Brand Management: A World of Privilege Book
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ISBN: 0470823267

ISBN13: 9780470823262

Luxury Brand Management: A World of Privilege

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Format: Hardcover

Condition: Very Good

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Book Overview

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

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Business Business & Investing Economics

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