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Hardcover Luxury Fashion Branding: Trends, Tactics, Techniques Book

ISBN: 0230521673

ISBN13: 9780230521674

Luxury Fashion Branding: Trends, Tactics, Techniques

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Format: Hardcover

Condition: Very Good*

*Best Available: (missing dust jacket)

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Book Overview

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

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