Mad-Vertising
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Book Overview
Valuable coupons inside You've been duped, taken, swindled, cheated, lied to, conned, and abused by advertising for years! But now, for the first time, you are being offered a real chance to save... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0446981001
ISBN13:9780446981002
Release Date:January 1979
Publisher:Warner Books (NY)
Length:191 Pages
Weight:0.65 lbs.
Customer Reviews
2 ratings
An educational goldmine and a barrel of laughs
Published by Thriftbooks.com User , 20 years ago
One afternoon when I was about 12, I found this book while looking for something to read while my parents visited with their friends. I've never put it down since! Naturally, I don't mean I carry the physical book around. I carry the *ideas* into day-to-day living."She must be reviewing some other book!" you say. "Isn't this MAD Magazine we're talking about?"Yes, and the founder of MAD always was a big promoter of teaching readers a little healthy skepticism. The book is a laugh from end to end, but an educational laugh at that. The writers take you through every kind of advertising trick: selling the B volume of the encyclopedia with the title, "Bikes, Babes and Barbiturates!" Getting you to buy detergent to get a free towel (*inside* the box, where the detergent should have been). Offering coupons while raising prices. It's all here, in a gem of a book that hasn't lost any of its punch in 30 years.
An educational goldmine and a barrel of laughs
Published by Thriftbooks.com User , 21 years ago
One afternoon when I was about 12, I found this book while looking for something to read while my parents visited with their friends. I've never put it down since! Naturally, I don't mean I carry the physical book around. I carry the *ideas* into day-to-day living. "She must be reviewing some other book!" you say. "Isn't this MAD Magazine we're talking about?" Yes, and the founder of MAD always was a big promoter of teaching readers a little healthy skepticism. The book is a laugh from end to end, but an educational laugh at that. The writers take you through every kind of advertising trick: selling the B volume of the encyclopedia with the title, "Bikes, Babes and Barbiturates!" Getting you to buy detergent to get a free towel (*inside* the box, where the detergent should have been). Offering coupons while raising prices. It's all here, in a gem of a book that hasn't lost any of its punch in 30 years.
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