Madscam
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Book Overview
George Parker has 30 years of agency experience with prestigious Madison Avenue firms such as Ogilvy and Mather,Young and Rubicam, J. Walter Thompson, and many others MadScam combines Madison Avenue... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1599180421
ISBN13:9781599180427
Release Date:November 2006
Publisher:Entrepreneur Press
Length:264 Pages
Weight:1.25 lbs.
Dimensions:0.8" x 7.6" x 8.9"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Investing Marketing & SalesCustomer Reviews
5 ratings
If you think your advertising should actually result in sales..., Read This Book!
Published by Thriftbooks.com User , 16 years ago
If you are a marketer, or responsible for the sales and or service of a product, then you know that if you don't make sales, you don't make money. It is amazing how many advertisers and marketers forget that fact. George Parker gets it. The ironic part is that he has far more in common with direct marketers than with the Madison Avenue types that he typically consorts with. There is a large focus on really understanding the Unique Selling Point of your product. This is often glossed over in Business Schools, but it really is key. If you can't say what makes your product or service different than the competition then how can you expect your clients to get it? 12 well thought out chapters covering print, television, radio, Internet and much, much more. Although not the final word, a solid read and well though out perspective. Recommended! Cheers!
Blasphemous, witty, and informative - well worth the read
Published by Thriftbooks.com User , 18 years ago
George Parker nails it, breaking down the advertising process step-by-step in a practical, nuts and bolts fashion while simultaneously mocking the mentality of many "BDA's" as he calls them (Big Dumb Agencies). His criticism of agencies adding layer upon layer of abstraction to justify their billings, their obsession with awards, and in his view overall lack of spine is classic for anybody involved in advertising. He does a great job of simplifying things and providing a manual of sorts for entrepreneurs. There were points in this book I laughed out loud and others where I nodded and thought, "Well put George." Check his blog if you want a more bombastic delivery of some of these ideas (if profanity offends you, go read some industry drivel instead).
"Art of War" for marketing/advertising.
Published by Thriftbooks.com User , 18 years ago
As an advertising veteran and a small business owner I have an unique perspective of this book. For someone in advertising this book is a great refresher course. It seems to me that a lot of current advertising has forgotten about the basics and would be served well to go back and relearn the lessons that are covered in MadScam. As a small business owner this book forces you to think hard and focus on what your USP (unique selling proposition) is. How do I differentiate myself from my competitors? And once I do, how do I implement my strategy? MadScam is the "Art of War" for entrepeneurs' marketing/advertising campaigns.
The one book the ad agencies hope you don't read...
Published by Thriftbooks.com User , 18 years ago
I learned more about advertising laughing my way through George Parker's "MadScam" than I learned about England earning an entire Ph.D.! On his blogs, Parker can be rude, boistrous, outspoken, and downright sexist, but those are primarily the qualities by which I treasure his opinions. In this book he sobers up and presents the world of advertising for the small or medium-sized business owner who thinks it might be time to hire an agency. He psychoanalyzes the typical advertising executive's deepest motivations and the average business owner's needs and worries with a level of honesty that will save you -- his devoted reader -- an absolute fortune. According to evidence on his Adscam blog, Parker's best stories have not yet been printed in a book, and in fact should probably never be printed anywhere. But if this book is the success it deserves to be, the public surely will drag those stories out of him. Meanwhile, I admire the Entrepreneur Press for having the vision to offer an industry veteran's clear-eyed observations to the world. It's as much fun getting to know George Parker as it is learning about advertising, and you'll be wealthier and happier for both.
Fab!
Published by Thriftbooks.com User , 18 years ago
At last - a useful book about advertising. From a client's point of view. George Parker exposes the big dumb agencies as what they are, which is big and dumb, and how a client can get better advertising with good freelancers or a small team. But then, it's also a good book for creatives too: read & learn! Highly recommended.
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