Magazine Publishing
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Book Overview
Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0844233560
ISBN13:9780844233567
Release Date:January 1999
Publisher:NTC/Contemporary Publishing Company
Length:360 Pages
Weight:2.10 lbs.
Related Subjects
Language ArtsCustomer Reviews
2 ratings
Yeah, but the other one's out of print
Published by Thriftbooks.com User , 19 years ago
Another review complained about the price of this book, sending you looking for Magazine Cover to Cover. Well, that book is now out of print. I loved using that book for my Magazine Publishing class, and if this book is the same, this is the one I'm getting. The only other option out there that doesn't look like Magazines for Dummies is The Magazine Publishing Industry, which is the textbook I had when I took the class. It is boring, with less detail on the production and design of the magazine, and few helpful or encouraging strategies.
must have for magazine people
Published by Thriftbooks.com User , 23 years ago
i actually had the privilege to study under this author at drake university. i did not fully appreciate her knowledge. now i am raving on her because this book covers everything you need to know to produce a magazine. there are always things you learn from experience, but this book aides you in producing a publication that will turn heads. i recommend it to everyone in the magazine profession, especially people like me who want to start their own publications. this book is a part of my permanent library.
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