Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers
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Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into a concern that customers seek out on their own. Shows that the role of marketing is to give people bold reasons for becoming customers and clients of their own accord through magnet marketing. Argues against such inefficient techniques as cold-calling and price-slashing and instead proposes sound techniques for attracting the best clients and most profitable accounts--and shows how to keep them once you've got them.
Format:Hardcover
Language:English
ISBN:0471526487
ISBN13:9780471526483
Release Date:January 1991
Publisher:Wiley
Length:256 Pages
Weight:1.25 lbs.
Dimensions:0.9" x 6.4" x 9.6"
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