Magnetic: The Art and Science of Engagement
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Book Overview
Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six U.S, museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations--from corporations to nonprofits--that want to maximize engagement with their customers and develop their true public service potential.
Format:Paperback
Language:English
ISBN:1933253835
ISBN13:9781933253831
Release Date:April 2013
Publisher:American Alliance of Museums
Length:224 Pages
Weight:1.06 lbs.
Dimensions:0.6" x 6.6" x 8.9"
Related Subjects
Art Arts, Music & Photography Library Management Museum Studies & Museology MuseumsCustomer Reviews
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