Mail Order Selling: How to Market Almost Anything by Mail

by Irving Burstiner

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A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads as well as TV and radio advertising. This revised, updated and expanded edition covers using a PC, telemarketing, promotion and publicity and more on direct marketing. The appendix contains examples of filled-out federal income tax forms.

Format:Paperback

Language:English

ISBN:0471097594

ISBN13:9780471097594

Release Date:July 1995

Publisher:Wiley

Length:304 Pages

Weight:1.65 lbs.

Dimensions:0.8" x 8.6" x 11.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Industries & Professions Management & Leadership Marketing

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Mail Order Selling: How to Market Almost Anything by Mail

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