Home PC owners can meet the mailing-list needs of the new corner video shop or dry cleaners faster and with a more personal touch than large mail-order firms and they can make a lot of money doing it. This description may be from another edition of this product.
I have not been able to find this book due to the fact that it is no longer in print. I'm a business consultant and have a client looking for a copy of this book. If anyone has an extra copy that they'd like to sell, please email me. Is there an updated version coming out soon?Thank you, Judi Munson New Dimensions Consulting
The best (and only) authority on mailing list services.
Published by Thriftbooks.com User , 26 years ago
I consider this book to be the bible on mailing list services and how to start a business from your home. The book is very thorough and takes you step-by-step through the history of the US Postal System, shows you how mail is processed, and reviews hardware and software which is necessary to begin your own business. It also includes detailed testimonials from successful mailing list service providers, some who started at home and grew into large companies. There is also an abundance of marketing strategies that are insightful. Be aware: the book is very outdated (386 vs 486 system, 9600 baud rate modems, 500Mb hard drives) and the US Postal System has been massively changed since the book was printed in 1993. I want an updated version---how about it Linda Rohrbough. Without a doubt, this book is a must-buy for those interested in starting their own mailing list service!
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