Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
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Rated 5 starsBrand yourself or brand your small business. This book will help you in that endeavor.
At the outset let me say that I read this book from the perspective that the reader was a professional such as an attorney or CPA. And that branding oneself would be basically branding their small business. Are you responsible for the marketing function in a small business? Do you have a written business plan and a written marketing plan? Is your marketing plan working? Could your marketing plan be working better? Maybe your...
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Rated 5 starsWorth its weight in gold!
I love this book. I couldn't read it fast enough the first time--it is well written, well organized, and easily understood. There are many useful examples of women who have successfully branded themselves using a variety of strategies. The 8 steps suggested by the author for defining your personal brand identity are within anyone's grasp. That's the beauty of the book--you don't need a big hunk of startup capital, you don't...
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Rated 5 starsAn uplifting get-to-it book critical to business success
This is one of two books (the other being 7 Habits of Highly Effective People)that have entered my life at critical times and contributed significantly to my success. Different from 7 Habits, this book focuses specifically on marketing your strengths and how to do it. Just like 7 Habits, it calls you to a new level of understanding about yourself and what to do about it. It is fun and easy to read and delivers valuable info...
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Rated 5 starsExcellent "How-to".Better than any "Brand You" seminar!
Robin Fisher-Roffer has taken a "hot" idea....and created a powerful, *substantial* product. This is one of the *few* examples I have found of a book that has *actionable*, complete information...and isn't just a bunch of self-promoting hype or high-level fluff that alot of professional-development books are. A significant attribute of this book is how well the information was structured and presented. In addition to timely,...
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Rated 5 starsA Manifesto for personal success.
This book is priceless for anyone wanting to insure success in this frenetic and highly competitive world. I have read almost every self-help book, but wasn't changing. I knew a lot about self esteem etc, but it's as if I was waiting for ONE FINAL PIECE, the missing part of how to succeed. This book gave that to me. To think that I have the ability and tools to brand myself, just like a company never occurred to me. It's one...
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