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Hardcover Making Customers Count: A Guide to Excellence in Customer Care Book
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ISBN: 185251048X

ISBN13: 9781852510480

Making Customers Count: A Guide to Excellence in Customer Care

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This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.

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Format: Hardcover

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Business Business & Investing Marketing Marketing & Sales Public Relations Sales & Selling

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