Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
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Book Overview
Praise for Making Dough
"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books
"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor
"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter
"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow
"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR
"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee
"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books
"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor
"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter
"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow
"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR
"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee
Format:Hardcover
Language:English
ISBN:0471432091
ISBN13:9780471432098
Release Date:October 2003
Publisher:Wiley
Length:240 Pages
Weight:1.08 lbs.
Dimensions:0.9" x 6.3" x 9.4"
Customer Reviews
5 ratings
Amazing formula
Published by Thriftbooks.com User , 21 years ago
The great thing about Krispy Kreme is they've taken a simple formula and turned it into marketing gold. This book does an excellent job of showing how they've done it. While a lot of it seems like common sense on the surface, as the book shows, the company has executed these strategies brilliantly. One of the most entertaining business books I've read in a long time.
Highly Recommended
Published by Thriftbooks.com User , 21 years ago
As a marketing executive, I've been following Krispy Kreme for years and have long admired the company's techniques. This book expertly analyzes what the company has done to turn itself into a household name on a shoestring marketing budget. I also found it interesting to learn how the company keeps its minimum wage workers happy even in strong economic times.
Enjoyable story
Published by Thriftbooks.com User , 21 years ago
This was one of the most enjoyable business books I've read in a long time. Fascinating stories and solid insights into what has made this company so successful. You don't have to love the company's doughnuts to benefit from it.
Really good insights
Published by Thriftbooks.com User , 21 years ago
To be honest, I'm not a big fan of Krispy Kreme's doughnuts. They're pretty average if you ask me. But I'm amazed at how this company has become such a cult icon. A friend told me that when a store opened by her home, people were camped out the night before waiting for the doors to open. What other doughnut shop can claim that? So I do respect the company's business sense. I bought this book to see how Krispy Kreme has been able to build such a great business. It was very interesting to read about the subtle and not-so-subtle techniques the company uses to get people in the door.
Fascinating Look at an Amazing Company
Published by Thriftbooks.com User , 21 years ago
I've followed Krispy Kreme since I was a kid growing up in the South. It was interesting to learn how this company developed and what they've done to make their doughnuts something people are willing to drive miles to get. I've been waiting for years for someone to write Krispy Kreme's story, and I certainly wasn't disappointed. This book is chock full of great stories and the secrets of the company's success.
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