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Paperback Management and Creativity Book
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ISBN: 1405119969

ISBN13: 9781405119962

Management and Creativity

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Format: Paperback

Condition: Good

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Book Overview

This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between 'creatives' and 'suits'. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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Business Business & Investing Economics

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