Manager's Guide to Social Media

Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.

Manager's Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company's online reputationSet internal policies on the proper use of social mediaBuild "rivers" of information to outsmart the competitionImplement social tools internally to support virtual teamsForecast the next trends in social media

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of concepts and jargonSmart Managing: Tactics and strategies for managing social media in the workplaceTricks of the Trade: Insider tips for getting the most out of social mediaMistake Proofing: Common pitfalls and how to avoid themCaution: Warning signs to keep an eye out forFor Example: Stories and insights from the front lines of social media managementTools: Specific procedures, tactics, and hands-on techniques