Managing Channels of Distribution: The Marketing Executive's Complete Guide the Marketing Executive's Complete Guide
Select Format
Select Condition 
Book Overview
"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0814403352
ISBN13:9780814403358
Release Date:January 1998
Publisher:Amacom
Length:288 Pages
Weight:1.75 lbs.
Dimensions:0.8" x 7.1" x 10.2"
Age Range:17 years and up
Grade Range:Grade 12 and higher
Customer Reviews
5 ratings
Excellent book on designing a channel program
Published by Thriftbooks.com User , 20 years ago
It's an easy, quick read and sticks to all the pertinent information without adding unnecessary complexities. The author speaks from experience of the ins and outs of designing and managing the channel. He is able to cover strategy, tactics and theory as well as get down to the nitty gritty personal relationships and politics of being a "channel master".If you are designing a channel program, this books is an excellent place to start.
All you need to know about distribution channels !
Published by Thriftbooks.com User , 21 years ago
This book is a rare example on how it is easy to teach the concepts, show practical examples, and summarize everything in 250 pages without relying on unnecessary phrases and words that just repeat the same idea again and again and increase the size of the book to 1000 pages. The author provides detailed explanations on the structure and functioning of distribution channels and depicts a way to effectively build a succesful channel from scratch. He goes beyond the basic concepts to show additional and important information on antitrust laws and international distribution and competition. I would recommend reading this book and keeping it as one of your reference books to consult whenever you're up to consider changes in the distribution system that arise because of competitive pressures, changes in customer behavior, or new product launches.
Perfect for the begining marketer!
Published by Thriftbooks.com User , 24 years ago
This book is perfect for the person who does not even know where to start. It takes you through each stage of distribution, and how to evaluate what is best for your situation. An excellent buy when you need REAL answers.
Excellent book
Published by Thriftbooks.com User , 25 years ago
A very sound, practical guide to channel management. It's one of maybe a half dozen books on the subject that should be part of the "core curriculum". -Larry Friedman author, "The Channel Advantage"
A great practical guide
Published by Thriftbooks.com User , 26 years ago
If you are new in channels of distribution, this is a must read book! It gives you a very good insight on how to design, implement and manage your channel. The chapter on channel conflict specially draw my attention. The title of this book should read "Practical Guide on Managing Channels of Distribution". I don't think there is other book like this one. Congratulations to Ken.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
