Managing Digital Enterprise: Ten Essential Topics

by Jun Xu

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Book Overview

Foundation of Digital Enterprise.- Technology Foundation and Talent Management for Digital Enterprise.- Digital Enterprise Strategy Planning and Implementation.- B2C Digital Enterprise: E-tailing.- E-Services.- B2B Digital Enterprise and Supply Chain.- Digital Platforms.- Digital Marketing and Advertising.- Digital Payment Systems.- Mobile Enterprise.

Format:Hardcover

Language:English

ISBN:9462390932

ISBN13:9789462390935

Release Date:October 2014

Publisher:Atlantis Press

Length:199 Pages

Weight:1.05 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Managing Digital Enterprise: Ten Essential Topics

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