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Paperback Managing Innovation for Profit Book
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ISBN: 0471331694

ISBN13: 9780471331698

Managing Innovation for Profit

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Completely revised and updated, the new edition of Managing Innovation for Profit reflects the latest cross-currents of thinking about all phases of innovation management. This strategic management tool contains tested techniques, specific guidelines, proven strategies, and hands-on instruction from leading experts at major consulting firms, manufacturing companies, universities, and government agencies. Learn how to successfully confront such critical issues as product development, R&D productivity, competitive intelligence, R&D planning, and measurement. This report shows you how to find and manage the new technology that is the key to your company's future survival and growth.

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Format: Paperback

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Business Business & Investing Economics

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