Managing the Customer Experience: A Measurement-Based Approach

by Morris Wilburn

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Companies conduct customer loyalty research programs all the time. But anyone who has seen the results knows that nearly all fall short of their intended purpose and that brand image is either not... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0873897021

ISBN13:9780873897020

Release Date:October 2006

Publisher:Quality Press (CO)

Length:112 Pages

Weight:0.52 lbs.

Related Subjects

Business Business & Investing Consumer Behavior Finance Industries & Professions Marketing & Sales

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Managing the Customer Experience: A Measurement-Based Approach

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