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Hardcover Good Is the New Cool: Market Like You Give a Damn Book
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ISBN: 1682450465

ISBN13: 9781682450468

Good Is the New Cool: Market Like You Give a Damn

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Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.

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Format: Hardcover

Condition: Very Good

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Business Business & Investing Economics

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