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Business & Investing Books > Marketing & Sales Books > Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing)
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Marketing Research and Modeling: Progress and P... 1402075960 Book Cover

Marketing Research and Modeling: Progress and P...

by and
Edition Description

This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis,...

Edition Details
Format:Hardcover
Language:English
ISBN:1402075960
Format: Hardcover
Condition:
$
249.99
50 Available
Marketing Research and Modeling: Progress and P... 0387243089 Book Cover

Marketing Research and Modeling: Progress and P...

by and
Edition Description

This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis,...

Edition Details
Format:Paperback
Language:English
ISBN:0387243089
Format: Paperback
Condition:
$
249.99
50 Available
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